Hustle Culture
Longevity Culture
The uniform of the anti-hustle movement
For founders who stopped confusing exhaustion with productivity
"We're not anti-ambition. We're anti-burnout."
"Rest is Radical. Recovery is Revolutionary."
"Because the best founders outlive their exits."
Ready to Set a New Standard?
Get the "7-Day Reset for Burned-Out Founders" guide + 20% off launch
No spam. Just radical rest and founder longevity.
The Collection
Premium wellness-wear that says "rest is radical"
Rest is Radical Tee
$48
Hustle Culture Tee
$48
Anti 9-9-6 Club Tee
$48
Anti 9-9-6 Club Thermos
$42
Pacific Standard Beanie
$32
Pacific Standard Cap
$38
The Movement
Setting a New Standard for Founder Culture
Anti 9-9-6 Club
We reject the glorification of burnout
Rest is Radical
In a culture of grind, recovery is rebellion
Founder Longevity
Building companies AND blue zone lives
For the Long Game
Longevity is the ultimate competitive advantage
"Longevity is the Ultimate Competitive Advantage"
Impact
A Portion of Proceeds Support Founder Wellness
We teach them to fish, not give them fish.
Our founder wellness program provides the tools and habits for healthy mental and physical health. They use their new or polished skills to grow and scale a healthy culture that will build a healthy business.
Welcome to the Club
Join founders, entrepreneurs, and builders who prioritize longevity
Join the Anti-Hustle Movement
Get early access to new drops, founder stories, and longevity insights
No spam. Just radical rest and founder longevity.